Texas › Gregg County › Longview
Avir At Longview
301 Hollybrook Dr., Longview, TX 75605
Ratings are based on the most recent data available; a facility's ratings may have changed since the last update. The health inspection rating is based on the three most recent standard surveys and complaint investigations. CMS processed this record on 1 Aug 2026. View the Care Compare record.
Avir At Longview, in Longview, Texas, is certified for 115 beds under government, hospital district ownership and belongs to the Avir Health Group chain.
CMS gives it 1 of 5 stars overall, below the Texas median of 3; the health inspection rating is 1, staffing 2 and quality measures 3.
Inspectors recorded 55 health deficiencies across the three most recent survey cycles (13, 20, 22 by cycle, most recent first), 8 of them at the actual-harm or immediate-jeopardy level. That is 47.8 per 100 beds, more than the state median of 22.5.
CMS lists 2 penalties in the period covered: fines totalling $263K.
Reported nurse staffing is 3.6 hours per resident per day (0.5 RN), close to the Texas median of 3.3; nursing staff turnover is 73.3%.
CMS flags that the facility carries the CMS abuse icon and changed ownership in the last 12 months.
Compared with county, state and nation
| Measure | This facility | Gregg Co. median | Texas median | US average |
|---|---|---|---|---|
| Overall star rating | 1 | 1 | 3 | 3.0 |
| Health citations, 3 cycles | 55 | 44 | 25 | 28.7 |
| Citations per 100 beds | 47.8 | 37.9 | 22.5 | 26.8 |
| Total nurse hours per resident day | 3.6 | 3.4 | 3.3 | 3.9 |
| RN hours per resident day | 0.5 | 0.4 | 0.4 | 0.7 |
| Nursing staff turnover | 73.3% | 48.5% | 52.1% | 45.8% |
| Fines listed | $262,731 | $150,705 | $16,801 | — |
County and state figures are medians across facilities (12 in the county, 1177 in the state); the US column is the CMS national average where CMS publishes one.
Citations by survey cycle
Dark bar: this facility. Grey bar: Texas average per facility for the same cycle, as published by CMS. Standard health survey dates: 7 May 2025, 29 Mar 2024.
Severity mix: J ×1 K ×4 G ×3 D ×26 E ×16 F ×3 B ×2
Health deficiencies
Every health citation in the current CMS record (three survey cycles), most recent first. Tag text is the CMS requirement summary, not the inspection narrative.
Scope and severity letters (A–L)
| Survey date | Tag | What the tag requires | Severity | Type | Corrected |
|---|---|---|---|---|---|
| 7 May 2026 | F0686 | Provide appropriate pressure ulcer care and prevent new ulcers from developing. | E | Complaint investigation | 8 May 2026 |
| 7 May 2026 | F0694 | Provide for the safe, appropriate administration of IV fluids for a resident when needed. | D | Complaint investigation | 8 May 2026 |
| 26 Mar 2026 | F0602 | Protect each resident from the wrongful use of the resident's belongings or money. | E | Complaint investigation | 27 Mar 2026 |
| 26 Mar 2026 | F0557 | Honor the resident's right to be treated with respect and dignity and to retain and use personal possessions. | D | Complaint investigation | 27 Mar 2026 |
| 18 Feb 2026 | F0755 | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. | D | Complaint investigation | 19 Feb 2026 |
| 26 Nov 2025 | F0584 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. | E | Complaint investigation | 28 Nov 2025 |
| 26 Nov 2025 | F0677 | Provide care and assistance to perform activities of daily living for any resident who is unable. | E | Complaint investigation | 28 Nov 2025 |
| 18 Nov 2025 | F0842 | Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards. | B | Complaint investigation | 19 Nov 2025 |
| 29 Jul 2025 | F0656 | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. | D | Complaint investigation | 30 Jul 2025 |
| 7 May 2025 | F0812 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. | F | Standard survey | 8 May 2025 |
| 7 May 2025 | F0641 | Ensure each resident receives an accurate assessment. | D | Standard survey | 8 May 2025 |
| 7 May 2025 | F0656 | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. | D | Standard survey | 8 May 2025 |
| 7 May 2025 | F0689 | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. | D | Standard survey | 8 May 2025 |
| 7 May 2025 | F0695 | Provide safe and appropriate respiratory care for a resident when needed. | D | Standard survey | 8 May 2025 |
| 10 Apr 2025 | F0584 | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. | E | Complaint investigation | 14 Apr 2025 |
| 26 Feb 2025 | F0695 | Provide safe and appropriate respiratory care for a resident when needed. | D | Complaint investigation | 13 Mar 2025 |
| 26 Feb 2025 | F0880 | Provide and implement an infection prevention and control program. | D | Complaint investigation | 13 Mar 2025 |
| 25 Apr 2024 | F0755 | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. | E | Complaint investigation | 26 Apr 2024 |
| 29 Mar 2024 | F0689 | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. | K | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0740 | Ensure each resident must receive and the facility must provide necessary behavioral health care and services. | K | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0552 | Ensure that residents are fully informed and understand their health status, care and treatments. | G | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0600 | Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody. | G | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0676 | Ensure residents do not lose the ability to perform activities of daily living unless there is a medical reason. | G | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0727 | Have a registered nurse on duty 8 hours a day; and select a registered nurse to be the director of nurses on a full time basis. | F | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0812 | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. | F | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0758 | Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited. | E | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0607 | Develop and implement policies and procedures to prevent abuse, neglect, and theft. | D | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0609 | Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities. | D | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0641 | Ensure each resident receives an accurate assessment. | D | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0684 | Provide appropriate treatment and care according to orders, resident’s preferences and goals. | D | Complaint investigation | 30 Mar 2024 |
| 29 Mar 2024 | F0690 | Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections. | D | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0755 | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. | D | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0759 | Ensure medication error rates are not 5 percent or greater. | D | Standard survey | 30 Mar 2024 |
| 29 Mar 2024 | F0926 | Have policies on smoking. | D | Standard survey | 30 Mar 2024 |
| 27 Feb 2024 | F0725 | Provide enough nursing staff every day to meet the needs of every resident; and have a licensed nurse in charge on each shift. | E | Complaint investigation | 28 Feb 2024 |
| 15 Feb 2024 | F0600 | Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody. | K | Complaint investigation | 17 Feb 2024 |
| 15 Feb 2024 | F0689 | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. | K | Complaint investigation | 17 Feb 2024 |
| 15 Feb 2024 | F0677 | Provide care and assistance to perform activities of daily living for any resident who is unable. | E | Complaint investigation | 17 Feb 2024 |
| 24 Oct 2023 | F0690 | Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections. | E | Complaint investigation | 25 Oct 2023 |
| 24 Oct 2023 | F0880 | Provide and implement an infection prevention and control program. | D | Complaint investigation | 25 Oct 2023 |
| 15 Feb 2023 | F0740 | Ensure each resident must receive and the facility must provide necessary behavioral health care and services. | J | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0677 | Provide care and assistance to perform activities of daily living for any resident who is unable. | E | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0695 | Provide safe and appropriate respiratory care for a resident when needed. | E | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0727 | Have a registered nurse on duty 8 hours a day; and select a registered nurse to be the director of nurses on a full time basis. | E | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0755 | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. | E | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0761 | Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. | E | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0880 | Provide and implement an infection prevention and control program. | E | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0550 | Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights. | D | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0582 | Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. | D | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0635 | Provide doctor's orders for the resident's immediate care at the time the resident was admitted. | D | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0655 | Create and put into place a plan for meeting the resident's most immediate needs within 48 hours of being admitted | D | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0657 | Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals. | D | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0757 | Ensure each resident’s drug regimen must be free from unnecessary drugs. | D | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0842 | Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards. | D | Standard survey | 16 Feb 2023 |
| 15 Feb 2023 | F0732 | Post nurse staffing information every day. | B | Standard survey | 16 Feb 2023 |
Penalties
| Date | Type | Amount | Detail |
|---|---|---|---|
| 29 Mar 2024 | Fine | $189,633 | |
| 15 Feb 2024 | Fine | $73,098 |
Staffing
Hours per resident per day as reported through the Payroll-Based Journal; grey bars are the Texas average. Turnover: nursing staff 73.3%, RNs 66.7%; 1 administrator left in the reporting year.
Quality measures
| Measure | Residents | This facility | Texas median | US median |
|---|---|---|---|---|
| Percentage of long-stay residents whose need for help with daily activities has increased | Long Stay | 29.3% | 14.9% | 12.6% |
| Percentage of long-stay residents with a catheter inserted and left in their bladder | Long Stay | 0.0% | 0.0% | 0.3% |
| Percentage of long-stay residents with a urinary tract infection | Long Stay | 0.5% | 0.3% | 0.9% |
| Percentage of long-stay residents experiencing one or more falls with major injury | Long Stay | 3.5% | 3.0% | 2.8% |
| Percentage of short-stay residents who newly received an antipsychotic medication | Short Stay | 0.5% | 0.7% | 1.0% |
| Percentage of long-stay residents whose ability to walk independently worsened | Long Stay | 20.9% | 12.4% | 12.5% |
| Percentage of long-stay residents with pressure ulcers | Long Stay | 10.5% | 3.4% | 4.2% |
| Percentage of long-stay residents who received an antipsychotic medication | Long Stay | 15.8% | 8.3% | 13.4% |
Four-quarter averages for the measures CMS uses in the quality-measure star rating (2025Q2-2026Q1). Lower is better for every measure listed. Medians are computed across facilities on this site.
Ownership
Ownership type: government, hospital district. Legal business name: Guadalupe County Hospital Board. Chain: Avir Health Group (116 facilities).
| Organisation | Role in the CMS record | Interest | Since |
|---|---|---|---|
| Guadalupe County Hospital Board | 5% or greater direct ownership interest | 100% | 09/01/2025 |
| 301 Hollybrook Drive Opco LLC | Operational/managerial control | NOT APPLICABLE | 09/01/2025 |
| 301 Hollybrook Drive Property Owner LLC | Adp of the snf | NOT APPLICABLE | 09/01/2025 |
| Welltower Inc | Adp of the snf | NOT APPLICABLE | 09/01/2025 |
| Welltower Nnn Group, LLC | Adp of the snf | NOT APPLICABLE | 09/01/2025 |
| Welltower Op, LLC | Adp of the snf | NOT APPLICABLE | 09/01/2025 |
Only organisations are shown. CMS also records individual owners, officers and managing employees; this site does not publish people's names.
Other nursing homes in Gregg County
| Facility | City | Beds | Overall | Health | Staffing | Citations | Per 100 beds | Fines | Last survey |
|---|---|---|---|---|---|---|---|---|---|
| Truman W Smith Children'S Care Center | Gladewater | 120 | 5 | 5 | 2 | 13 | 10.8 | — | 17 Mar 2026 |
| Buckner Westminster Place | Longview | 20 | 4 | 3 | 5 | 15 | 75.0 | $30K | 4 Jun 2025 |
| The Oaks At Longview | Longview | 108 | 3 | 4 | 1 | 33 | 30.6 | — | 11 Dec 2025 |
| Willow Rehab & Nursing | Kilgore | 118 | 3 | 2 | 2 | 33 | 28.0 | $219K | 1 Apr 2026 |
| Legend Oaks Healthcare and Rehabilitation Center G | Gladewater | 100 | 2 | 2 | 2 | 39 | 39.0 | $125K | 23 May 2026 |
| Heritage At Longview Healthcare Center | Longview | 140 | 1 | 2 | 1 | 32 | 22.9 | $82K | 28 Apr 2026 |
| Highland Pines Nursing Home | Longview | 171 | 1 | 2 | 1 | 48 | 28.1 | $18K | 14 Jan 2026 |
| Longview Hill Nursing and Rehabilitation Center | Longview | 198 | 1 | 1 | 1 | 60 | 30.3 | $225K | 18 Mar 2026 |
All 12 facilities in Gregg County
Questions and answers
How many deficiencies has Avir At Longview been cited for?
55 health deficiencies across the three most recent survey cycles, 8 at the actual-harm or immediate-jeopardy level. The Texas median is 25 per facility.
Has Avir At Longview been fined?
Yes. CMS lists fines totalling $263K in the period covered.
How does staffing at Avir At Longview compare?
Reported total nurse staffing is 3.6 hours per resident per day against a Texas median of 3.3 and a national average of 3.9.
Who operates Avir At Longview?
It is part of the Avir Health Group chain. Ownership type is government, hospital district. Organisations in the CMS ownership record include Guadalupe County Hospital Board and 301 Hollybrook Drive Opco LLC. Individual owners and managers are not listed on this site.
When was Avir At Longview last inspected?
The most recent survey or investigation in the CMS record is dated 7 May 2026; the most recent standard health survey was 7 May 2025.
Where does this data come from?
All figures are from the Centers for Medicare & Medicaid Services Care Compare datasets (provider information, health deficiencies, penalties, ownership and quality measures), processed 1 Aug 2026. Ratings and citations may change; the Care Compare record is authoritative.
Provenance
Source: Centers for Medicare & Medicaid Services, Care Compare nursing home datasets (provider information, health deficiencies, penalties, ownership, MDS quality measures, state and national averages), public domain, processed by CMS on 1 Aug 2026. Facility record: Care Compare. Errors in processing are corrected at the next daily build; see corrections.